COBE Content Strategy

The primary objective of COBE’s content Strategy was to create clear, concise financial copy.

My Philosophy

Think about each piece of content individually to keep the message on track. Write each sentence to convey meaning, don’t just fill space.

IT STARTS WITH A SENTENCE

Practical Tips:

• Remove redundancies

• Use active voice

• Flip around sentences or phrases in order to see new options

• Reduce prepositions (of, in, from, etc.)

• Split up long paragraphs

WRITING LONG FORM CONTENT

The Same Practical Tips still apply:

• Remove redundancies

• Use active voice

• Flip around sentences or phrases in order to see new options

• Reduce prepositions (of, in, from, etc.)

• Split up long paragraphs